You Don’t Have To Be Here
Creative Lead + Writer: Kate Wells
Client: Coinbase
A cinematic, lifestyle-driven shoot built around understated humor and aspirational FOMO—making remote employees feel like the office was too good to miss, even when showing up was optional.
What began as a straightforward sizzle reel for a new office became a short film that turned the workplace itself into something worth wanting. The result: an asset that performed 200% above average.